Morocco and the United Kingdom are setting ambitious goals to double bilateral trade and accelerate mutual investments, leveraging the transformative potential of major infrastructure projects and the upcoming 2030 FIFA World Cup. This commitment was underscored during a high-level meeting in Rabat between Ryad Mezzour, Morocco’s Minister of Industry and Trade, and Chris Bryant, UK Minister of State for International Trade, who led a delegation of British officials and private sector representatives.
Speaking at the Morocco-UK Business Forum, Bryant emphasized the strategic importance of strengthening trade ties and fostering deeper economic collaboration between the two nations. He highlighted the 2030 World Cup as a catalyst for sustainable development, noting its role in enhancing infrastructure, boosting economic attractiveness, and creating lasting benefits for future generations.
Mezzour echoed this vision, describing the tournament as a pivotal driver for nationwide progress. Beyond the host cities, he outlined Morocco’s far-reaching eight-year plan to modernize transportation networks, healthcare systems, and public services. The initiative aligns with broader efforts to integrate Morocco more deeply into global value chains through public procurement and strategic projects.
The minister called on British businesses to seize opportunities arising from these initiatives, urging them to move beyond traditional technology transfers. Instead, he advocated for collaborative ventures that emphasize investment, innovation, and long-term competitiveness. The forum, hosted in Rabat and Casablanca on June 2–3, drew nearly 50 UK companies specializing in infrastructure, transportation, security, engineering, design, and professional services.
