In a practical and innovative move to open up new markets for Cameroonian cocoa through direct trade channels, Cameroon’s Minister of Trade, Luc Magloire Mbarga Atangana, had sent several letters in November 2024 to major players in the global chocolate industry, including Dr Hae-Jung Jung from South Korea.
Dr Jung recently responded to the minister’s invitation by undertaking a working visit to Cameroon, highlighted by a meeting on 5 June 2026 at the minister’s office.
Responding to the minister’s call to promote Cameroonian cocoa beans on the international stage, particularly in emerging markets, Dr Jung exceeded expectations by stating that his company, which operates in countries including China, could purchase half of Cameroon’s 300,000-tonne annual production. Advanced laboratory analyses confirmed the high quality of Cameroonian cocoa, justifying Dr Jung’s visit.
Beyond cocoa, Dr Jung expressed his intention to contribute to the structural transformation of Cameroon’s economy through substantial investments. He is seeking 100-hectare sites to establish industrial parks utilising advanced Korean technology, similar to his projects in Nigeria, Ghana, Angola, and Guinea.
Among the initial initiatives is the relocation of a factory producing melamine and porcelain tableware and kitchen utensils. Dr Jung also showed interest in investing in the social sector, particularly healthcare. His commitment to Cameroon is part of a proven continental strategy.
The Minister of Trade thanked his guest for this promising visit, which could support the import-substitution policy advocated by President Paul Biya. He highlighted Cameroon’s advantages, including institutional stability and abundant resources, with a dynamic youth population. Both parties agreed to move forward quickly with these projects.
Dr Jung’s strong profile, international track record, and sincere approach—after more than a year of consideration since the minister’s invitation—open up serious prospects for significant investments in Cameroon’s economy.
